Unceasing product innovations have helped B&R gain a significant market share and expand more and more through the years. Among the company's first products is an electronic event counter for the process industry. The company took its next step forward with the programmable control systems Midicontrol and Minicontrol. While early products were designed to take on simple tasks, the newest automation products are used to solve the most complex integrative tasks in the most efficient manner.
Customer proximity: an essential factor of success
Customer proximity is a decisive factor in the continuous business success of B&R Germany according to business manager, Frank Winter. The company began with 10 employees, located in Frankfurt am Main. B&R Germany has been located in Bad Homburg since 1995, and today employs 140 employees nationwide. 7 technical offices and 9 sales offices ensure that processes run smoothly and projects are successful. Well-known companies, i.e. large auto manufacturers as well as leading international machine and systems manufacturers use automation technology from B&R.
The importance of increased performance
Speed and performance are crucial components of success at B&R. Trend-setting product developments ensuring success in the international market are the answer to the continuous increase in the speed and complexity of communication as well as the trend towards compact, high-performance machines. In addition, business manager Frank Winter emphasizes the progressive shift towards total integration. The network of components suppliers, machine manufacturing partners and users is becoming more intricately connected.
